Industries & use cases
Start with what costs you time, money or customers. We shape intelligence around your industry, connect it to the work already happening, and measure what changes.
Model choice follows the operating problem.
Controls and evidence are part of the system.
Production ownership does not end at launch.
The business gap
Twelve familiar problems. Each begins with the work that needs to change, and a practical way forward.
"We ran three AI pilots last year. None of them are live today."
What we do
We assess your data, workflows and rules before building anything, so we only build what can actually go live. Then we deploy it and stay on until it works.
"The board keeps asking what we got for the AI spend. We don't have an answer."
What we do
We agree the outcome with you up front, in business terms, and report against it every month. You pay for results, not a bundle of technology.
"Our knowledge lives in email, WhatsApp, spreadsheets and people's heads."
What we do
We build inside the systems your teams already use: CRM, Teams, Webex, Zoom, WhatsApp, Google, Zoho. The AI connects your work instead of adding another app.
"We can't let an AI act on customer data without knowing what it's doing."
What we do
Humans approve every key step. Every action is logged with a full audit trail, with guardrails designed for your regulatory environment.
"Customers wait hours for answers our team has already given a hundred times."
What we do
AI agents answer on WhatsApp, web chat and phone, in English and Indian languages, day and night. Anything complex goes to a person with the full context.
"The answer is somewhere in our files. Nobody can find it."
What we do
We make your policies, contracts, manuals and past work searchable in plain language, with every answer linked to its source.
"Our team spends days typing invoices and checking forms."
What we do
AI reads, checks and routes documents automatically. Your people only handle the exceptions, not every single page.
"We only find out something went wrong after the month closes."
What we do
AI watches your live data, forecasts what's coming and alerts the right person early, while there's still time to act.
"Teams are using AI everywhere. We don't know which tools, what it costs, or what data goes in."
What we do
The Governance Console shows every team's AI spend, models and keys in one place. It flags sensitive data in prompts, unapproved models and spend with no records, every week.
"We have hundreds of cameras. The footage just sits there until something goes wrong."
What we do
Video Intelligence reads identity, counts and condition from the cameras you already have, at night and in rain, fog or dust. Every event carries its frame into your ERP, maintenance or warehouse system.
"Everyone says we need AI. Nobody can say where to start or what it's worth."
What we do
Our Readiness framework scores you on seven layers: leadership, data, technology, workforce, process, culture and governance. Start with a free 5-minute Pulse and see your weakest layer right away.
"The leadership deck says we're ready. The people doing the work were never asked."
What we do
Leaders rate readiness, then staff answer the same questions anonymously. The gap between the two shows exactly where adoption will stall, before you spend on tools.
Explore by industry
Choose a sector to see the problems we focus on, the guardrails that shape the build and the Purposive work most relevant to it.
Connected care
Bring intake, triage, documentation, safety checks, pharmacy, diagnostics, follow-up and claims into one traceable workflow. The clinician remains the decision-maker; the system makes the record easier to use.
Deployment guardrails
Where we apply intelligence
Clinical documentation at the point of care
Medication safety and prescribing support
Patient intake, triage and follow-up
Operational visibility from booking to claims
Relevant Purposive work
Every item is labelled so product, guidance and deployment evidence stay distinct.
Clinical intelligence across the care journey, built for traceability and clinician-controlled assistance.
Explore Viver PI guideA practical way to assign owners, controls, evidence and decisions across an AI lifecycle.
Read the guide Evidence synthesisWhy domain context and accountable deployment matter more than a general benchmark in regulated work.
Read the synthesisIndustries & use cases
Explore our products and capabilities, then browse 105 practical applications across industries and business functions.
Purposive products & capabilities
09WOLM · Sales & Revenue
Viver · Healthcare
Purposive Spaces · Real Estate
Financial Services · AI Governance
Manufacturing & Supply Chain · Video Intelligence
Professional Services · Purposive Agent
AI Readiness · Advisory
Governance Console · AI Governance
Video Intelligence Suite · Vision Intelligence
Application library
Ideas to shape around your data, systems and priorities.
Fraud is spotted after the money has gone.
Scores every transaction as it happens and holds the suspicious ones for review.
Fewer losses, fewer false alarms for genuine customers.
Opening an account takes days of document checks.
Reads ID and address proofs, matches details and flags mismatches for a person to clear.
Faster onboarding with a clean audit trail.
Loan officers spend hours reading bank statements and financials.
Summarises the applicant's file, highlights risks and drafts the credit note.
Quicker, more consistent lending decisions. A person still decides.
Generic reminders get ignored.
Sends the right reminder, in the right language, at the right time, and offers simple payment options.
Better recovery with less pressure on the team.
Every claim waits in one long queue.
Reads photos and forms, checks the policy, and sorts simple claims from complex ones.
Simple claims settle fast. Adjusters focus on the hard ones.
Customers call to ask what their policy covers.
Answers coverage questions from the customer's actual policy, with the clause quoted.
Fewer calls, clearer answers.
Doctors type notes long after the patient leaves.
Listens to the consultation (with consent) and drafts the note for the doctor to approve.
More time with patients, less time typing.
Paperwork delays treatment and payment.
Pulls the right records, fills the forms and tracks approval status.
Faster approvals, fewer rejected claims.
Patients go home unsure what to do next.
Drafts clear discharge notes and sends medicine and check-up reminders on WhatsApp.
Better recovery and fewer avoidable readmissions.
Every shopper sees the same products.
Suggests products based on what each shopper browses and buys.
Bigger baskets and more repeat customers.
Best-sellers run out while slow items pile up.
Forecasts demand by store and season and suggests what to reorder.
Fewer stock-outs, less money stuck in inventory.
Thousands of listings need titles, descriptions and translations.
Writes consistent product content in your brand voice and several languages.
New products go live in hours, not weeks.
Showing 12 of 105 applications
Library applications describe possible uses and intended outcomes. Scope and results depend on the deployment. Smart-glasses concepts are prototypes.
Find your starting point
Choose the situation closest to yours. See the approach, the first deliverables and the next step.
Where we would start
01We check whether your data, workflows and rules can support the use case before anything is built.
How we solve it
Five stages. A human decision at every handoff. The result stays in view from the first conversation to production.
Discovery
Map your data, workflows and rules. Agree the result and the timeline.
Human approvalArchitecture
Shape the system around the problem, with clear human approval points.
Human approvalEngineering
Build on your data and test with the people who will use it.
Human approvalGo-live
Roll out with your team, monitor the transition and own the fixes.
Human approvalMeasurement
Report against the agreed result and keep improving.
Human approvalStart with your operating reality
We will help you decide what should be automated, what must stay human and what evidence production needs to keep.
